Fashion brand

Woman wearing a bold pattern outfit in a contemporary neutral-toned living room, illustrating the balance between bold prints and clean decor.
The 30/70 rule for a strong pattern without visual fatigue
Key takeaways Visual fatigue occurs when the eye receives too much information without clear hierarchy or rest. Apply the 30/70 rule: 30% bold prints and 70% neutrals or subtle textures.... Read more...
Person comparing fabric and paint samples in front of an open wardrobe and a room corner to choose a palette using colorimetry.
Choosing your palette using colorimetry
Choosing a palette that suits you is based on a good understanding of colorimetry, your skin tone, and the effects of shades on the body. Between fashion and the bedroom,... Read more...
Young woman in a coordinated and elegant loungewear set in a modern bright living room, sitting on a sofa with a comfortable yet stylish look.
Embrace loungewear to be stylish at home without wearing pajamas
In March 2026, loungewear has established itself as an unofficial uniform: a way of dressing (and living) that sacrifices neither comfort nor style. Born on the border between homewear and... Read more...